ITC'S LOLLIES

ITC, through its candy brand Candyman, launched an in house lollipop range called Fruity Fun and required packaging design that would appeal to a young audience.

The lollipops came in three flavours, Green Apple, Litchi and Strawberry, with a key USP of being translucent. Highlighting this quality was central to the concept, requiring close collaboration with image retouchers while designing the overall packaging.