FCB'S BLAZE

Set by FCB India, this brief centred on the agency's annual three day offsite in Goa, bringing together the FCB Group to reflect, align on goals and celebrate achievements across Kinnect, Neo, Ulka and Interface.

This edition focused on transformation in the advertising industry, with an emphasis on global thinking and elevated craft. Named BLZ, short for Blaze, the event was built around energy and momentum. A bold visual language anchored the brand and extended across all event merchandise, leaving attendees with tangible takeaways designed to inspire ambition and confidence for the year ahead.